Fiverr SEO Skills
ar Skill Assessment Test Answers 2021 (Updated)
Which of the following correctly describes what are considered to be “Doorway pages”?
- Pages with a permanent redirect(301) to an external page with relevant content.
- Pages especially designed to link partner sites.
- Sets of poor-quality pages where each page is optimized for a specific keyword or phrase.
- None of these.
What would be the impact of meta keywords on Google’s ranking algorithm?
- Meta keywords are not used by Google.
- Multiple meta keywords may bring better results in SERP.
- Google encourages the use of a single meta keyword for each page.
Which of the following HTTP headers tells search engines when content has been changed since the site was last crawled?
- If-Modified-Since
- Last-Modified
- ETag
- Server
- The process of acquiring links from other websites to your own is known as:
- Link sharing
- Link building
- Content marketing
- Hyperlinks
Which of the following statements about RSS is/are correct?
- RSS a form of XML.
- Its main goal is to display static information.
- All of the above.
True or false?
All major search engines are case sensitive.
- True
- False
Where are you able to submit a sitemap to Google for indexing purposes?
- Google Search Console
- Moz
- HTML
- Directly in search results
Which of the following is not a valid method for verifying site ownership on Google?
- HTML file verification
- Meta tag verification
- Google Analytics code verification
- None of these.
Which of the following are important components of technical SEO?
- CPC
- CRM
- Usability
- User testing
What is usually the most impactful landing page for an inbound link to link to on a site?
- The sitemap
- The contact pages
- The homepage
- The page you’d like to improve rankings for
Are RSS/Atom feeds returned in Google’s search results?
- Yes
- No
Which of the following are requirements in a robots.txt file?
- Disallow: [URL string not to be crawled]
- Allow URL: [string to be crawled]
- Sitemap: [sitemap-URL]
- ‘User-agent: [user-agent name]
When considering HTTP vs. HTTPS pages on a site. it’s good to have a mix of both.
- True
- False
What is anchor text?
- the man body of text on a particular web page.
- The text within the left or top panei of a web page.
- The visible text hyperlinking to another page.
- The most prominent text on a page that search engines use to assign a title to the page.
True or false?
Implementing 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
- True
- False
Which of the following does Google use to display the characters of a page’s meta title?
- Pixel width
- Meta title character count
- None of the above
What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
- Red hat techniques
- Silver hat techniques
- Grey hat techniques
- Shady hat techniques
Which of the following statements about search engine optimization techniques is/are correct?
- Making a keyword bold does not influence the way that the search engine looks at the keyword.
- Websites with deep linking are considered favorable to search engines.
- Search engine robots follow the first link they find to any particular page and do not follow additional links to some Page
- All of the above.
What is the most common fix for duplicate content?
- Redirects
- Migrating CMS platforms
- Canonicals
- There is no fix
What do you use to search for exact phrases in Google?
- Hyphen (-)
- Asterisk (*)
- Quotation Marks (”)
- Exclamation Point (!)
Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
- The frequency with which the content of the website is updated.
- The number of pages containing information relevant to the site’s purpose.
- The number of inbound natural links related to the site’s theme or keywords.
- All of the above.
Which of the following website design guidelines have been recommended by Google?
- Having a clear hierarchy and text links
- Every page should be reachable from at least one static text link
- If the sitemap is larger than 100 links, you should break the sitemap into separate pages
- All of the above
Where does the ‘mobile-friendliness’ test live?
- Google
- Moz
- Screaming Frog
- SEMRush
True or false:
A 500 is an internal server error.
- True
- False
If a website sells links, what actions does Google recommend to avoid being penalized?
- The text of the paid links should state the words “paid text link” tor Google to identify it as a paid link
- Only paid text links to nonprofit websites are accepted
- Paid links should be disclosed through the “rel=nofollow’ attribute in the hyperlink
- Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
True or false?
Google My Business is a free service for commercial businesses.
- True
- False
What does the 302-server response code signify?
- the page has been permanently removed
- the method a visitor is using to access the file is not allowed
- The page has temporarily moved
- the request is too big to process
Which of the following statements about Google Sitemap is/ are correct?
- Repeated submission of the sitemap to Google could be penalized.
- You cannot create and submit specialized Sitemaps to google for video and mobile content.
- The sitemap acceptable to Google follows an XML format
- All of the above.
Which of the following statements is correct with regard to the images on a page?
- Images cannot be crawled by the search engines.
- Important keywords relevant to the image should also be placed in the alt text
- Images should always be kept close to the top of a webpage.
- Image maps should be used while including the images.
What type of sitemap is the most important for SEO?
- Mobile
- XML
- HTML
- Image
Cloaking is a black hat SEO technique that involves:
- increasing pages’ keyword density.
- hiding the keywords within a page.
- Offering a different set of pages to search engines.
- Creating multiple pages and hiding them from the website visitors.
If you enter the query “help site:www.reddit.com” into Google’s search bar, what results will appear?
- the FAQ page for www.reddit. com
- Google’s FAQ page
- Pages about “help” within www.reddit.com
- the request page for re-indexing of www.redditcom
Which of the following statements is NOT true?
- Duplicate content affects SEO rankings.
- Page titles are the most important on-page element after content.
- The quality of the images uploaded on the website affects the SEO rankings.
- The website domain has no effect on the SEO rankings.
- Yahoo Search Term Suggestion Tool
- Alexa
- Google Traffic Estimator
- Google Trends
- word tracker
What authorizes payments for e-businesses and online retailers?
- Payment gateway
- authorization code
- Merchant account
True or false?
An HTML sitemap provides a list of internal links on a website accessible to users.
- True
- False
Which of these are tools used in the auditing process?
- Google Search Console
- Screaming Frog
- Moz
- All of the above
Which of the following rich snippet formats are supported by Google? Select all that apply.
- Microdata
- Microformats
- Data Highlighter
- RDFa
Which of the following is a white hat SEO technique?
- Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
- Filling your pages with keywords, whether relevant to the page content or not.
- Adding keyword-rich meta titles.
- None of the above.
how long does it take to rank #1 in google?
it is impossible to know
what does dynamic serving deliver?
3> a site that determines the user agent of the browser and ...viewing
what do your imperessions in search console mane ?
#> how many times your website showed for search terms in the google results
the may 2020 update was found to focus on E.a.t. what does this stand for ?
4> engine algorithm tecjnology
an htps certificate will automarically improve your rankings on tablet devieces ?
2> false
file created to five instuctions to search engine bots ?
1> robots.txt
when speaking about local citations . nap stands for ?
2> Name, Address, and Phone number
google is able to index a website withoout any links to it so long as it's been viwed in a browser buit with chromium
fales
what is the name given to a program designed to crawl websites?
all of the above
which one of these seo tools is not meant for finding backlinks ?
analytics
what was the first google seach update to focus speciflcally on mobile devices?
Mobilegeddon
internal linking is only useful for seo porpoess ?
true.
which of the foliowing are exampies of agents ?
search engine spiders
1. Which on-page element is the most important from the SEO perspective?
- a) The meta keywords tag
- b) The title tag
- c) The headers (H1, H2, H3, etc)
Ans.: b)
2. Which form of redirect/meta tag transfers the maximum authority to the directed page?
- a) Canonical
- b) 302
- c) 301
Ans.: c)
3. Which of these factors will have the maximum effect on page ranking for local-focused queries?
- a) Correctly formatted address on the website that can be crawled
- b) The number of Facebook fans the page has in the area
- c) The location of the website’s server
Answer: a)
4. The acronyms PA, DA, and PR expand to:
- a) Personal authority, domain authority, parked rename
- b) Page authority, domain age, page rank
- c) Page authority, domain authority, page rank
Answer: c)
5. Which of the following tactics negatively affect a page’s search rankings?
- a) Adding navigation links to your page’s template
- b) Having the same colour for the text and page background
- c) Links to the page from other websites
Answer: b)
6. The three latest and largest algorithm updates Google has released are:
- a) Venice, Pippa, Orca
- b) Vince, Panda, Penguin
- c) Chrome, Blue Steel, Titan
Answer: b)
7. What is the number of characters recommended for Title Tag?
- a) 120
- b) 250
- c) 70
Answer: c
8. Name the free tool that can help identify which city in the world has the largest search for the keyword – “Infinity War”?
- a) WordTracker
- b) Alexa
- c) Google Trends
Answer: a)
9. Optimization strategies in an unknown area of reputability are termed as:
- a) Blue hat techniques
- b) Orange hat techniques
- c) Grey hat techniques
Answer: c)
10. Which of the following statements about RSS is true?
- a) It is an XML form
- b) It is Real Time streamlined syndication
- c) Displays static information
Answer: a)
11. The time period required to get a Google page ranking is:
- a) 2 week
- b) 2 months
- c) More than 3 months
Answer: c)
1. Which form of redirect/meta tag will transfer the most authority to the directed page?
- Canonical
- 302
- 301
Answer: 3
2. Which on-page element carries the most weight for SEO?
- The meta keywords tag
- The title tag
- The headers (H1, H2, H3, etc)
Answer: 2
3. What does the term “fat head” refer to?
- A really mean marketer
- Search phrases over two words in length
- Search phrases equal to or under two words in length
Answer: 3
4. Which of these factors will affect your ranking for local-focused queries?
- A crawlable, correctly formatted address on your website
- The number of Facebook fans you have in the area
- The location of your website’s server
Answer: 1
5. What do the acronyms PA, DA, and PR stand for?
- Personal authority, domain authority, parked rename
- Page authority, domain age, page rank
- Page authority, domain authority, page rank
Answer: 3
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6. Which of the following tactics can harm your search rankings?
- Adding navigation links to your page’s template
- Using text that is the same color as your page’s background
- Linking to your site from other websites
Answer: 2
7. What website provides details of search-engine-specific HTML markup that all major engines have agreed upon?
- Searchmark.com
- Schema.org
- Marup.net
Answer: 2
8. What are the names of the three latest and largest algorithm updates Google has released?
- Venice, Pippa, Orca
- Vince, Panda, Penguin
- Chrome, Bluesteel, Titan
Answer: 2
9. The number of characters recommended for Title Tag?
- 120
- 250
- 70
- 100
Answer: 3
10. Which query will give the list of web pages indexed by a particular search engine on given domain
- list:http://www.websitename.com
- link:http://www.websitename.com
- webpage:http://www.websitename.com
- site:http://www.websitename.com
Answer: 4
11. If a website’s search engines get saturated with respect to a particular search engine by 20%, what is it exactly?
- 20% of the web pages of the website have been indexed by the search engine
- 20% of the website’s pages will never be indexed
- Only 20% of the pages of the website will be indexed by the search engine
- The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Answer: 1
12. What is anchor text?
- It is the main body of text on a particular web page
- The text within the left or top panel of a web page
- It is the visible text that is hyperlinked to another page
- It is the most prominent text on the page that the search engines use to assign a title to the page
Answer: 3
13. Which of the following free tools could help you identify which city in the world has the largest search for the keyword – “Infinity War”?
- Google Home
- Alexa
- Google Trends
- WordTracker
Answer: 4
14. What is the term for Optimization strategies that are in an unknown area of reputability?
- Blue hat techniques
- Orange hat techniques
- Grey hat techniques
- Shady hat techniques
Answer: 3
15. Which statement from the below options are true when it comes to RSS?
- It is an XML form
- This is Realtime streamlined syndication
- Displaying static information
- It is a Linux technology
Answer: 1
16. Which of the following search engines offers a list of the top 50 most searched keywords?
- AOL
- Yahoo
- Lycos
Answer: 4
17. Which of the below options are called as appropriate Keyword Density?
- 0.1-3%
- 7-9.5%
- 3-4%
- 01-0.1%
Answer: 3
18. A Hallway Page is used to:
- Attract visitors straight onto the Hallway Page from the search engines
- Organizes the Doorway Pages
- Guides people navigate to different Doorway Pages
- Enables search engine bots to index the Doorway Pages
Answer: 4
19. Google was founded in which year?
- 4th September 1998
- 9th September 1985
- 4th September 1989
- 6th September 1995
Answer: 1
20. How much time period is required to get a Google page ranking?
- 2 week
- 1 week
- 2 months
- More than 3 months
What is the illegal act in which a page is copied by unauthorized parties to filter traffic off to another site?
- Traffic jacking
- Hijacking
- Blackjacking
- Pagejacking
Link building offers all these advantages except ______
- Improving search engine ranking and credibility
- Enhancing brand awareness
- Increasing web traffic
- Generating content automatically
What happens during Google’s indexing process?
- Webpage data is saved in Google’s database for easy retriable and ranking
- Information is gathered from other search engines
- Documents that google has received are sorted
- Meaningful results are generated based upon the user’s search term
The following robots.txt meta tag directs the search engine bots:
<META NAME -“robots” CONTENT-“noindex.nofollow->
- Not to index the homepage and not to follow the links in the page
- Not to index the page and not to follow the links in the page
- To index the page and not to follow the first link in the page Not to index the page but to follow the links in the page
Which of the following activities could be looked down upon by google per their quality guidelines?
- Using automated website submission software
- Loading pages with irrelevant links
- Registering misspellings of the well-known websites.
- All of the above
How are sitemaps important for the search engine optimization process
- Sitemaps help the search engine editorial staff manually review a website
- The google bot looks for the keyword or title ‘’sitemap” on the homepage of a website and gives credit to the websites having sitemaps.
- Sitemap helps the google bot see the full scope of pages on a from the website
- None of the above.
What is keyword density?
- The total percentage of times a keyword appears on a web page compared to the total number of words on the page.
- The total number of keywords that appear in the meta title.
- The name for the main word or phrase with the body content.
- The number of times a keyword is used multiplied by the total word count on the page.
Which of the following statements regarding website content is correct?
- you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
- Linking to a page inconsistently does not affect the way Google views the page.
- Placeholders for pages that do not have content are never viewed as duplicate content by Google
- None of the above
The best way to track performance for technical SEO is metadata.
- True
- False
Which of the following factors carry a Google penalty?
- Having a robot write your text
- Hiding text for additional keywords in the same color font as your site’s background
- Using link farm and paid links to create a network of inbound links to your site
- All of the above
While optimizing your website it is important to generate the right type of traffic. How does the bounce rate help inform this?
- Show the percentage of users who entered the website and then went on to visit additional pages
- Show the percentage of users who entered the website and then left without viewing any other page
- Show the percentage of users who decided to go back to the source from which they found your site
- Show the percentage of users who left your website within ten seconds of viewing the first page
\Which of these activities is not recommended when it comes to acquiring backlinks for your website?
a.Publish guest articles on fashion blogs
b.Promote your website by taking part in fashion forums online
c.Purchase 1000 links from a website
What is meta description? .
a. A short description of your web page that lets a search engine know what the page is about
b.A place to put the keyword for a page
c.A description of your company that is displayed above the title tag
Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:
a.keyword stuffing
b.keyword density
c.keyword research
What does SERP stand for?
a.Search Entry Rating Procedure
b.Search Engine Result Page
c.Standard Enlisting Rank Protocol
A friendly URL is:
a.The URL with cryptic text ad a lot of numbers
b.Short, with recognizable text
c.Short, with recognizable text and relevant keywords
If you want to create friendly URL, which character should you use to separate words in such URL?
a.Hyphen (-)
b.Underscore (_)
c.Space (%20%)
What is the number used to signify an URL redirect?
a.404
b.301
C.401
What is the format for sitemaps recommended the most by the search engine and SEOS? a.txt file
b.RSS
c.XML (Extensible Markup Language)
Indexing of websites on the internet for the use of search engines is done by ______ a.Algorithms
b.Spiders
c.Quality Raters
What does SEM stand for?
a.Self Employed Marketers
b.Standard Elimination
c.Search Engine Marketing
What term best denotes the content of a website that spiders can understand and index easily?
a.readable content
b.quality content
c.indexable content
What is the approximate length of a title tag will be considered by most search engines? a.120 characters
b.40 characters
c.65 characters
Keyword research helps you:
a.Determine the keyword density on your website
b.Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
c.Find out how to use keywords in the content
Which of these are not phases in the keyword in the keyword research?
a.identifying keywords and exploring their competitiveness
b.using the keyword research tool to get keyword ideas and removing the generic keywords
c.using the keyword research tool to discover broken links and error pages
Which of there is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website
a.the title tag is too short
b.pages built in Frames or I-frames
c.search forms
If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?
a.Leverage branding
b.White hat SEO
c.Black hat SEO
The long-tail on search demand curve accounts for roughly _____ of search traffic.
a.70%
b.50%
c.10%
What does RSS stand for?
Rich Site Summary or Really Simple Syndication
Google is more inclined towards keywords found:
a.in the middle of title tags
b.at the ending of title tags
c.in the beginning of title bags
Which type of link carries the most value or preference for a webmaster or SEO?
a.Manual outreach link
b.Natural editorial links
c.Self Promotional links
When planning a link building strategy, which of the following cannot be thought of as assets?
a.data
b.money
c.contents
If someone wants to get more deep-linking for the website, what type of links are they asking for?
a.Links that are gotten from influential websites
b.Links that point to particular pages well inside their site structure
c.Links that point to the brand information of your website
What is referred to as a “hook” in link building
a.the element of a content that makes a potential linker interested in your content
b.the code used to embed a link on someone’s website
c.the part of an URL that contains a keyword
Followerwonk is a tool that allows you to_______:
a.search internet data for other websites like yours
b.follow competitor’s keyword searches
c.search the bios of Twitter users
What does search engine saturation mean?
a.the amount of websites competing for a particular keyword
b.the limit of a search engine’s indexing capacity
c.the amount of pages of a website indexed by a search engine
What does anchor text mean?
a.The largest body of text on a page
b.the visible text which is hyperlinked to another page
c.the prominent part of the title tag
What does broken link building tactic include?
a.Finding broken links on web sites and notifying the webmasters
b.Fixing internal links on one’s website
c.Hosting redirects from broken links on our own website.
The first Panda update (also known as “farmer”) targeted which type of websites in specific?
a.Social media pages
b.Blogs about SEO techniques
c.Content farms/Link farms
What is Ego-Bai link building?
a.building content that boosts the self-esteem of users
b.inserting popular celebrity keywords into title tags
c.using content that flatter or interests the webmaster you are looking to get links from
What is the highest Google page rank a web page can have?
a.10
b.1000
c.100
How do sitemaps help a website with search engines?
a.Google and Yahoo! Give higher rankings to websites with better sitemaps
b.they help users understand a website better
c.search engine spiders can reach more pages on a website because of sitemaps
Domain authority is a metric maintained by?
a.Google
b.Moz
c.Bing
Which of these is not a metric used in link building?
a.domain authority
b.number of links
c.number of advertisements
The Meta Robots tag should be placed in which part of an HTML file?
a.the head area
b.the main body
c.the footer r bottom of the page
The Nofollow attribute:
a.doe not count as a vote of approval but passes on link juice
b.does not pass on link juice but counts as a vote of approval
c.does not pass on link juice and does not count as a vote of approval
The canonical tag is used to inform search engines:
a.which URL to count as authoritative when dealing with several URLs leading to the same page
b.which pages is the homepage of a website
c.which pages should not show up in SERPs
The reason why you should avoid hosting free articles or content that is common on the web?
a.because you will not gain new traffic
b.because you could be penalized by Google for duplicate content
c.because they might be controversial
Suppose you want a page to pass on value but not to be indexed, which tag would you use? a.meta robots = “no index, no follow”
b.meta robots = “no index, follow”
c.meta robots = “index, no follow”
What is the difference between page authority and domain authority?
a.one is maintained by Google and the other by Yahoo!
b.one is maintained by Google and the other by Moz
c.Both are maintained by Moz, one ranks a page and the other ranks the whole domain
Which of the following is not a necessarily a black hat tactic?
a.link exchanges
b.buying links
c.hidden text
Google webmaster tools can help you with:
a.determining missing or duplicate meta description or title tag
b.providing keyword ideas
c.monitoring competitors
What order represents the structure of leveraging branding?
a.Brand Name? Primary Keyword?Secondary Keyword
b. Primary Keyword?Brand Name? Secondary Keyword
c.Primary Keyword? Secondary Keyword?Brand Name
What does the “no archive” tag instruct a spider?
a.it tells not to index a certain page
b.it instructs a spider not a save a cache copy
c.it instructs a spider not to follow a certain page
What is the best practice for using java keeping search engines in mind?
a.Spiders cannot read java so it should not be used
b.Java can use but t is best to accompany it with relevant HTML text
c.Java content is preferred by Google
What does the “No Snippet” tag tell a search engine?
a.it tells a search engine not to display a description with the page’s title and URL
b.it tells the search engine to overlook any keywords on a page
c.it tells a search engine to ignore the images on a page
MOZ’s keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in:
a.link building
b.URL structuring
c.Keyword research tools
47. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include:
a.Optimization of images, keyword density, and friendly URLs,
b.Optimization of images, reducing server response time, browser cashing and avoiding redirects
c.Optimization of images, optimization of videos and monitoring statistics
Why are long-tail searches closer to resulting in purchasing items?
a.Because they already have a precise idea of what the user is looking for
b.Because long-tail searches are popular
c.Because they are easier to compete
Google prefers lengthy content over content that contains approximately______
a.1500 words
b.3000 words
c.500 words
Should responsive design be favored over websites with separate versions for mobiles and computers?
a.it does not make a difference
b.no. Separate versions are better
c.Google prefers websites with responsive design
54.Which of the following actions carry a Google penalty?
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above
What happens during Google’s indexation process?
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user's search term.
Where does the "mobile friendliness" test live?
Google
Moz
Screaming Frog
SEMRush
While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who decided to go back to the source from which they found your site.
Shows the percentage of users who left your website within ten seconds of viewing the first page.
Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?
Coating
Foisting
Slighting
Cloaking
Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
True
False
What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
Trafficjacking
Hijacking
Blackjacking
Pagejacking
Link building offers all of these advantages except________.
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically
The following robots.txt meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker
What type of sitemap is the most important for SEO?
Mobile
XML
HTML
Image
What does the 302 server response code signify?
The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process
True or false:
When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.
True
False
If you enter the query '”help site:www.reddit.com” into Google’s search bar, what results will appear?
The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com
- True
- False
- Improving search engine rankings and credibility
- Enhancing brand awareness
- Increasing web traffic
- Generating content automatically
- Duplicate content affects SEO rankings
- Page titles are the most important on-page element after content
- The quality of the images uploaded on the website affects the SEO rankings
- The website domain has no effect on the SEO rankings
- Hyphen (-)
- Asterisk (*)
- Quotation Marks (")
- Exclamation Point (!)
- True
- False
- Having a robot write your text
- Hiding text for additional keywords in the same color font as your site’s background
- Using link farms and paid links to create a network of inbound links to your site
- All of the above
- True
- False
- Google Search Console
- Screaming Frog
- Moz
- All of the above
- It is a form of XML.
- It stands for Really Simple Syndication.
- Its main goal is to display static information.
- All of the above.
- *Disallow: [URL string not to be crawled]
- Allow: [URL string to be crawled]
- Sitemap: [sitemap URL]
- *User-agent: [user-agent name]
- Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
- Filling your pages with keywords, whether relevant to the page content or not.
- Adding keyword-rich meta titles.
- None of the above.
- Redirects
- Migrating CMS platforms
- Canonicals
- There is no fix
- Google Search Console
- Moz
- HTML
- Directly in search results
- CPC
- CRM
- Usability
- User testing
- True
- False
- True
- False
- Pixel width
- Meta title character count
- None of the above
- Moz
- Screaming Frog
- SEMRush
- Mobile
- XML
- HTML
- Image
- Webpage data is saved in Google’s database for easy retrieval and ranking.
- Information is gathered from other search engines.
- Documents that Google has received are sorted .
- Meaningful results are generated based upon the user's search term.
- Shows the percentage of users who entered the website and then went on to visit additional pages.
- Shows the percentage of users who entered the website and then left without viewing any other page.
- Shows the percentage of users who decided to go back to the source from which they found your site.
- Shows the percentage of users who left your website within ten seconds of viewing the first page.
- Images cannot be crawled by the search engines
- Important keywords related to the image should also be placed in the ALT text
- Images should always be kept close to the top of a webpage
- Image maps should be used while including the images
- Yahoo Search Term Suggestion Tool
- Alexa
- Google Traffic Estimator
- Google Trends
- WordTracker
- Using automated website submission software
- Loading pages with irrelevant links
- Registering misspellings of well-known websites
- All of the above
- The total percentage of times a keyword appears on a web page compared to the total number of words on the page
- The total number of keywords appear on the title of the content uploaded on the webpage
- The name for the main word or phrase to be mentioned on a content
- The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
- The sitemap
- The contact page
- The home page
- The page you’d like to improve rankings for
- Coating
- Foisting
- Slighting
- Cloaking
- Not to index the homepage and not to follow the links in the page
- Not to index the page and not to follow the links in the page
- To index the page and not to follow the links in the page
- Not to index the page but to follow the links in the page
- True
- False
- The page has been permanently removed
- The method a visitor is using to access the file is not allowed
- The page has temporarily moved
- The request is too big to process
- The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
- Only Paid text links to nonprofit websites should be accepted
- Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
- Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
- It is the main body of text on a particular web page.
- It is the text within the left or top panel of a web page.
- It is the visible text that is hyper linked to another page.
- It is the most prominent text on the page that the search engines use to assign a title to the page.
- The frequency with which the content of the website is updated.
- The number of pages containing information relevant to the site’s purpose.
- The number of inbound natural links related to the site’s theme or keywords.
- All of the above.
- If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
- Linking to a page inconsistently does not affect the way Google views the page/s.
- Placeholders for pages which do not have content are never viewed as duplicate content by Google
- None of the above
- Sitemaps help the search engine editorial staff manually review a website.
- The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.
- Sitemaps help the Googlebot see the full scope of pages on a from the website.
- None of the above.
- Increasing the keyword density on the web pages
- Hiding the keywords within the webpage
- Offering a different set of web pages to the search engines
- Creating multiple pages and hiding them from the website visitors
- Making a keyword bold does not influence the way that the search engine looks at the keyword
- Websites with deep linking are looked at favorably by search engines
- Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
- All of the above
- Red hat techniques
- Silver hat techniques
- Grey hat techniques
- Shady hat techniques
- Repeated submission of the Sitemap to Google could be penalized
- You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
- The Sitemap acceptable to Google follows an XML format
- All of the above
- True
- False
- Trafficjacking
- Hijacking
- Blackjacking
- Pagejacking
- Yes
- No
- Having a clear hierarchy and text links
- Every page should be reachable from at least one static text link
- If the site map is larger than 100 or so links, you should break the site map into separate pages
- All of the above
- The FAQ page for www.reddit.com
- Google’s FAQ page
- Pages about “help” within www.reddit.com
- The request page for re-indexing of www.reddit.com
- Link sharing
- Link building
- Content marketing
- Hyperlinks
- Payment gateway
- Authorization code
- Merchant account
- None of the above
- The sitemap
- The contact page
- The homepage
- The page you'd like to improve rankings for
Answer: Enable search engine bots to index the Doorway Pages
Question # 2: Which of the following statements is correct with regard to the description meta tag?
Question # 3: Which of the following factors have an impact on the Google PageRank?
Question # 4: Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
Answer: Sifting
Question # 5: Which of the following statements about FFA pages are true?
Answer: They are also called link farms
Question # 6: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Answer: No
Question # 7: Cloaking is a controversial SEO technique. What does it involve?
Answer: Offering a different set of web pages to the search engines
Answer: Crawler-based Search Engines
Question # 9: Which term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Answer: Flux
Question # 10: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the web page. What are these common words called?
Answer: Stop words
Question # 11: What is keyword density?
Answer: The number of times the keyword is used and multiplied by hundred / (DIVIDED BY) the total word count on the page
Question # 12: Which of the following statements about Search Engine Optimization Techniques are correct:
Question # 13: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Answer: Intentionally adding keywords to the TITLE tags and ALT attributes
Answer: Syndicating your content could lead to Google viewing the material as duplicate
Question # 15: Which of the following is an ethical SEO Technique?
Answer: None of the above
Question # 16: Google gives priority to themed inbound links
Answer: True
Question # 17: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword “six sigma”?
Yahoo Search Term Suggestion Tool
Answer: WordTracker
Question # 18: What does the 302 server response code signify?
Answer: The page has temporarily moved
Question # 19: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Answer: By letting you know the percentage of users who entered the website and then left without viewing any other page
Answer: It helps to generate meaningful results based upon the user’s search term
Question # 21: The following robots meta tag directs the search engine bots:
<META NAME =”robots” CONTENT=”noindex,nofollow”>
Answer: Not to index the page and not to follow the links in the page
Question #22: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Answer: Stemming
Question #23: Which of the following can be termed as good keyword selection and placement strategies?
Answer:
- Targeting synonym of the main keyword
- Optimizing five or more keywords per page
Question #24: If you enter ‘Help site:www.expertrating.com’ in the Google search box, what will Google search for?
Answer: It will find pages about help within www.expertrating .com
Question #25: Which of the following does Google uses to display characters of a web page’s Title Tag?
Answer: Title Tag Character count
Question #26: Which of the following statements about Google’s technical and quality guidelines are true?
Answer: It is advantageous if your web server supports the If-Modified Since HTTP header
Question #27: Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
Answer: The number of in-bound natural links related to the website’s theme (or keywords)
Question #28: Which of the following facts about Alexa are correct?
Answer: Alexa provides free data on relative websites visitor traffic
Question #29: State whether of the following statement is true or false.
A sitemap provides a list of internal links to user accessible pages on a website
Answer: True
Question #30: State whether true or false
The Yahoo Directory listing is a free service for commercial sites.
Answer: True
Question # 31: Which of the following statements about the Google Sitemap are correct:
Answer: The Sitemap acceptable to Google follows an XML format
Question #32: While grading your website, Google gives credit to outbound links pointing to authority websites?
Answer: True
Question #33: Which of the following website design guidelines have been recommended by Google?
Answer: Having a clear hierarchy and text lines
Question #34: What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
Answer: It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
Question #35: Which of the following actions could get you banned by Google?
Answer: Hiding text on the webpage
Question #36: Which of the following statement about RSS is correct?
Answer: It is a form of XML
Question # 37: What is the term for Optimization strategies that are in unknown area of reputability/validity?
Answer: Grey hat techniques
Question #38: What will happen if you type the words ‘Certification –Networking’ in the Google search box?
Answer: Google will find the web pages about Certification that do not contain the word Networking
Question #39: How are sites maps important for the search engine optimization process?
Answer: Site maps help the search engine spider pick up more pages from the website
Question #40: Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Answer: Cloaking
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